Girl effect

If you haven't seen it, check out the core video at GIRL effect.  Just words, to music...but  beautiful copywriting ...

June 24, 2008

If you haven’t seen it, check out the core video at GIRL effect.  Just words, to music…but  beautiful copywriting and speed of delivery.

In adland speak it’s just one hell of a creative concept.

Sincerity is the way; Authenticity is the goal

This explanatory quote from Lionel Trilling via Declan Kiberd's introduction to Ulysses bears re...

I work in PR, ergo PR is not a profession.

We've been doing a bit of work recently on professionalising the IT industry, both nationally and gl...

Shopper Marketing - a fad, a trend or a real discipline…

I've been hearing quite a bit of chitchat recently on the growth of Shopper Marketing, including fro...

Beyond celebrity pimping - Glasshouse gets into personal branding

I really enjoyed & admired  Thomas Gad and Annete Rosencreutz's book 'managing brand me'.So muc...

Glasshouse publishes Twitter-guide

Over in the house of glass just produced a draft (wiki-principles) guide to Corporate Twittering. Â...